How to Get Organic Backlinks Through Content Marketing

Link building is a critical part of any SEO campaign, but getting backlinks is tough and it’s only getting harder.

In the context of highly competitive SEO, content marketing is one of the most effective strategies of getting quality backlinks.

Valuable, relevant, and quality content will attract and retain a well-defined audience, and thereby you’ll get referral traffic, backlinks, higher rankings, and significant sales increases.

But…, what is a natural link, what content is in demand, and how to use content marketing to get backlinks?

In this article, we will answer all these questions and many others, so let’s skip the formal part and jump straight into the practical steps.

Topics covered in this article:

What backlinks are considered natural & safe?
How to get organic links using content marketing?
How to find interesting topics for content marketing:
Best techniques to promote your content:
Conclusion:

What links are considered natural?

The answer is simple: the links that are built naturally, by other users who want to refer to a resource.

For example, a site can be referred to as an information source in an article, on forums, blogs, Q/A platforms, etc.

Each search engine has its own criteria for determining the naturalness of a link.

There are signs by which you can determine the naturalness of the link yourself:

– Relevancy (You need backlinks only from relevant resources. The link is natural when it is surrounded by near-topic text).

– Use non-commercial anchors (search engines refer to anchors with the words “buy” or “cost” as a commercial category, and you should not use these words in your anchors.

If the anchor consists of commercial terms, the link may be considered unnatural.

– Links to various Internet resources from one page. Search engines love it when links from one page lead to several sites at once. This means that the user has done a thorough research and operated with examples and quality resources.

– The link should be placed within the text (if the link is present in the footer, search engines may recognize this approach as spam).

– Website’s quality. Resources with good attendance and high behavioral factors are welcome.

How to get natural links using content marketing?

There are two ways you can apply content marketing:

– internal (content is published on your blog)

– external (posting on foreign resources).

The two methods complement each other favorably. The most important is to create useful content users will want to share.

Linkable content should stand out and grab attention, offering something amazing or valuable.

It is not enough just to describe the procedure; it is essential to give practical examples, tell the audience about a unique phenomenon, write step-by-step guides, etc.

How to find interesting topics for content marketing

Ideas can be gleaned from your successful competitors.

Find content in your industry that already did really well, and write your content based on that.

Simple. Yet effective.

With that, here’s how to find proven content in your industry

First, conduct a Google search for the topics you want to write about.

Why is it important?

All pages that appear on the first Google page have high-quality backlinks, which means that they are interesting for users, and people often refer to them.

For example, let’s say you run an SEO blog. And you want to write something about link building.

Well, you would have been looking for keywords, like:

Link building tips.
Link building methods.
Off-page SEO Best Practices.
Methods of safe link building.
Link Building through content marketing.
Link Building through crowd marketing.
Crowd Link vs PBN links
Forum links | Pros and Cons
etc.

Then write what the results on the first page have in common.

For example, I noticed six out of the first eight results for the search query “link building SEO” are Beginner’s Guides.

Therefore, if you want to write an article on link building, consider writing a Beginner’s Guide.

In addition, you can analyze the backlink profile for each page, see where the links come from and why the pages were mentioned.

New and Original Data

If you have done research or solved a current problem, it may be considered valuable information in your field.

Back up your knowledge with practical information, expert arguments. This content will be useful for professionals in your field, in turn, they will actively refer to it.

Case studies

This is another way to highlight your skills and experience.

If you are doing a great job, why not share your knowledge with others?

Most specialists enjoy learning how their peers do their jobs, and there is a lot to learn from a well-written case study.

Once you share it on social media and on your networks, your understanding of the processes becomes valuable, and you will generally have no difficulties getting links from industry publications.

As long as the case study is insightful, data-driven, and detailed, by all means, forward it to the editors in your space—those who are always looking for experts to share their knowledge, advice, and guidance.

Create infographics

More than half (53%) of SEOs create cornerstone infographics, and 61% of them consider those an effective way to get backlinks.)

How to use infographics to earn links:

To create backlink-winning infographics, you’ll have to:

– Pick a topic that is highly relevant to your target audience and make it as specific as possible (e.g., if your niche is SEO, focus on a single aspect. It may be forum link building, blog commenting, guest post link building, etc.)

– Collect data points (preferably plucked from original research) about your topic. Wireframe your data points to flow logically down the page.

– Make it look great. Use large fonts and visually represent all key stats, so they jump off the page.

How to promote your content

While we all strive to create content that will rank highly and attract quality backlinks on its own, this is usually not the case.

So, how to promote your content?

Here’s how:

– Promote your content on social media

Yes, the end goal is to turn your content into backlinks.

But first, you need to draw attention to your content, and you can get millions of visitors by sharing useful and interesting content on social media platforms.

– Promote your content on Quora and Reddit

User-generated content platforms like Quora and Reddit can be gold mines for driving traffic to your blog posts, building brand authority, and reaching your target audience.

Recommended reading: How to use Quora For Marketing.

Launched in 2010, Quora has excelled in Google rankings for a wide variety of topics because the site does a fantastic job of satisfying user intent through answering questions. Building authority allowed Quora to hit over 300 million monthly users and made it one of the best platforms for advice and recommendations.

Quora can be an incredibly valuable resource, not just for marketers who want to increase traffic, but also for companies trying to connect to their customers and get honest feedback.

If you want to boost your online business and brand awareness, reach out to our Quora marketing specialists, and we will do our best to ensure your successful presence on one of the most powerful Q/A platforms.

Promote your content on relevant forums, using crowd marketing

Crowd marketing is one of the most effective ways to reach your target audience. By picking the right forums and offering quality replies, you are guaranteed to get a significant traffic increase.

Besides, forum backlinks are among the safest and most natural links out there. Through crowd marketing, you can attract an interested audience, and increase your SEO metrics.

Check out our full crowd marketing guide:

If you’d like to hire a professional forum link-building agency that will ensure your presence on the most popular forums related to your niche, follow the link to learn more about our forum link-building service.

Content outreach

Content outreach is the process of sharing and distributing content you create to your contacts or any source that you think will find your content valuable.

Reach out to popular bloggers, journalists, to see if they’re willing to promote your content in exchange for a backlink to your website.

Conclusion:

According to our survey, the most efficient types of content are original research and infographics.

These formats can offer valuable information that is easily digestible and eminently shareable.

Also, keep in mind that creating content and hoping that it will net you some links isn’t enough. You have to promote it and share it with the interested audience.

Try to find tangible examples of people showing interest in your content BEFORE you create it, then once you have something awesome, conduct outreach and ask them for a link.

CrowdMark is an SEO agency specializing in link building and content marketing.
Our goal has always been to provide accessible services and white-hat backlinks that deliver results.