How To Buy Backlinks in 2022

Is paid link-building helping or hurting your site? Is it worth buying backlinks? Let’s deal with it in this guide. We’ll also talk about the importance of link building, how to analyse a backlink’s quality and how to buy backlinks the right way.

Let’s dive into the details.

how to buy backlinks in 2022

Buying backlinks is one of the most controversial topics in SEO. Nevertheless, it is one of the most effective ways to promote a website. Of course, if you know how to use it.

I am sure you’ve read both super successful and extremely ineffective cases on link building, but why does one tool in the hands of different specialists give absolutely opposite results?

Before we get to the point, remember these rules:

– if the site is bad, then SEO will only accelerate its death;

– if you do not understand the principles of link building, do not engage in it. Reach out to a professional, or focus on other promotion techniques. A wrong link-building strategy can harm your website.

Now let’s move on!

Why Buy Backlinks To Promote Your Website?

Search algorithms are based on one simple principle – the more closely the result matches the user’s request, the more relevant it is. But there are a lot of high-quality pages on the web, which significantly complicates the work of search engines.

To solve this problem, a new ranking factor has been added – external links. The more sites link to a particular page, the more valuable it looks to search engines.

As a result, backlinks solve the following tasks:

– increase the authority (trust) of the site;

– boost search rankings;

– bring new users (referral traffic);

– increase site’s awareness.

Thus, a high-quality backlink profile is a prerequisite for the promotion of sites in competitive niches.

Without quality backlinks, your site will never bypass the competition. We have to mention that with backlinks alone, you’ll never get really good results, since today an integrated approach is required.

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If we look at the top-ranked pages in Google search and try to explain why some pages don’t rank high, we will end up with only one answer. Backlinks.

The entire SEO world knows the power of backlinks, and so does Google.

In fact, if there’s one manipulative promotion technique that Google still can’t 100% nip, it’s link building.

Clearly, Google is adapting its algorithms to find paid backlinks, but, it’s becoming more and more challenging to identify them.

Here is why.
  • Less and fewer SEO agencies build backlinks on spammy platforms.
  • Most of the backlinks are contextual.
  • There are various ways to build backlinks naturally. Guest posts, directory submission, crowd marketing, etc. Google simply can’t identify whether the link was posted naturally or purchased.

Recommended reading: How to get safe backlinks in 2022.

What backlinks should you avoid?

While it is safe to buy backlinks, when doing it right, a wrong strategy can damage your site’s performance.

- Do not buy links on Fiverr

One of the biggest mistakes you can do is to go to Fiverr or any other similar site and start buying random, low-quality, and cheap links.

At best, they won’t affect your site in any way.

You may find qualified specialists on such platforms, but most freelancers have no idea how link building works.

- Do not buy backlinks on sites that advertise this on their sites.

Some sites openly charge fees for guest posts on their sites. If Google finds such sites, they usually take actions, such as:

Penalizing site (which makes the link harmful for your website)

Penalizing all the sites that have outbound links in guest posts (i.e., your site if you have backlinks on that site)

Not counting the links (i.e., you waste your money)

- Avoid Publicly Available Paid Links

Getting links from public link sales, where links are usually posted in a spreadsheet, is an easy way to get penalized. Buying such links will only harm your site.

Why?

Because Google can easily identify that the link was purchased. These sites are public.

- Spam links / No strategy

Even if you buy the right links in the wrong quantities, you can degrade your site’s performance. It is crucial to have a clear and well thought-out strategy.

And, of course, it’s the same with spam backlinks. You must avoid them at any cost.

How to evaluate the backlinks' value.

When buying links, you need to understand what is the difference between a good and a bad one.

And no – not all backlinks are equal.

A really good link may be far more valuable than several mediocre backlinks.

No-Follow vs Do-Follow

A no-follow link is essentially a link tag that tells Google that they shouldn’t take it into account.

However, Google has confirmed that they can still consider it, as it is just a hint.

On the other hand, do-follow links tell search engine bots to follow and count them – the links you really need to get.

Expert tip: make sure you have some no-follow links (at least 25-30%); otherwise, you make it obvious that you are just buying them.

Recommended reading: Why do you need no-follow backlinks?

Besides the no-follow tag, there is also a sponsor tag. It means you’ve paid for the link.

Despite its use – you usually want to avoid these backlinks in your link-building strategy. The reason is that they are probably less effective.

You can get several to make it natural, but this is optional.

Domain Authority/Domain Rating

After you have verified that the links you buy are being tracked, you can also view your domain rank or authority metrics in your favorite SEO tool:

Moz: Domain Authority

Ahrefs: Domain Rating

Both measure roughly the same thing, i.e. how strong are SEO backlinks.

You don’t need to learn the whole technical side of how these metrics work. Instead, it is crucial to understand that metrics are not everything, and anyone can manipulate them.

This is a very rough guideline for evaluating link strength. But remember, these metrics aren’t everything, and a link with high authority is nothing without organic traffic.

0-12 DR / DA: very low authority

13-20 DR / DA: Low-Medium Authority

20 – 50: Average authority

50-70: High authority

70+: very high authority

When you are building links and are considering using methods that will take a lot of time/money for a single link, it is best to focus on links with a minimum of 20+ DA.

Traffic

Traffic is also important when buying authoritative links. The reason is that it partly indicates how correct the assessment of authority is.

If a site has DR 70 and gets zero traffic, is it really authoritative?

Of course not.

That being said, not all links you get should have traffic, but when you pay £70 + for a link (or write a guest post), it should have traffic.

Two more simple rules for getting quality backlinks.

– Keep it relevant: Want effective link building? Then relevance is the most important factor. Make sure you get backlinks from sites that are very related to your niche.

– Overusing anchor backlinks can lead to penalization: if you recklessly use anchor texts for your backlinks, your site’s ranking may degrade.

What Are The Safest High-Quality Backlinks To Buy

As we’ve seen, there are quite a few pitfalls you can fall into when buying backlinks.

But I want to make things a little easier for you by walking you through the most secure link-building techniques.

- Crowd links

Building backlinks through crowd marketing is one of the best promotional strategies to get the initial push, while the penalty risk of building such links is close to zero. These aren’t the most powerful links, but they are natural and organic.

Read more on how to promote your new website using crowd marketing here.

Crowd links are usually posted on thematic forums, blogs, Q/A platforms, as a review or recommendation. They are typically paid once and stay forever. At least, we at Crowdmark.net offer a lifetime warranty.

Crowd marketing can also be implemented on your own. To build high-quality crowd links, you need to:

– search for thematic forums and sites; (Check out our article on How To Pick the Right Forums for a Backlink Campaign.)

– Register;

– leave a few answers before posting a link

– come up with a good post so that it does not look like an advertisement and is useful to the platform audience.

Also, your comment may not get approved.

But if all goes well, you will get quality organic backlinks that guarantee you referral traffic and domain authority increasing.

One set of 100 links is pretty much all you need when you start.

Crowd links help with indexing, building initial authority, and showing Google you are real.

Avoid when: You have a site that has got 0 links for years. Suddenly, purchasing 100 links seems unnatural and may raise suspicion from search engines.

- Guest blogging

Guest blogging is the process of writing content for another company’s website. Typically, guest bloggers write for blogs relevant to their niche, as such backlinks are far more valuable and bring relevant traffic.

– Guest posts should be well written. Search engines are getting choosy, and so are people.

– They should be on-topic, well-structured, and valuable.

– People should be willing to share them on social media. Sharing increases your readership.

– Outbound links should be helpful and relevant to the article.

– Anchors must be inserted naturally and organically.

– Avoid posting on sites that clearly post a lot of guest content, because the links are pretty much useless.

It may seem unproductive to waste time writing articles for other sites when you could use that time to create content for your own blog. But the opportunities and benefits, guest posting brings can make a huge difference for your SEO and sales.

- Niche edits

In short, niche edits are a lazy person’s guest posts. Instead of writing guest posts, you ask site owners to place your link in an existing piece of content.

Niche editing can be even stronger than guest posts.

The reason is simple. They are placed on old pages that already have links.

Some of this power will be transferred to your site.

Despite this, they are usually more accessible than guest posts. This is because there is no article cost here.

So what’s their downside?

They are not as natural as guest posts, so you should definitely mix these link building techniques.

Final thoughts

Should you buy backlinks or not? Simply put, yes, there are TONS of platforms out there that sell links. But that doesn’t mean you have to overspend your budget by getting those links, and you definitely shouldn’t buy backlinks that don’t bring any value.

When it comes to link building, it’s always safe to have a diversified backlink profile, but since we want you to get the best possible results from your link building campaign, we recommend focusing on the most effective techniques.

Just remember to combine the right amount and quality of links with quality content.

– Do not buy links in excess if you have not previously built links

Your backlinks should gradually increase, as should your content.

– Avoid shopping on public sales sites or from suppliers you don’t trust.

CrowdMark provides strategic, creative, and performance services to consumer-oriented businesses. We help companies increase brand awareness, raise sales, create community, drive interaction and improve site rankings through innovative SEO techniques.